Elevate Your Business with
Leadership-centred Communications

At the Communications Leadership Academy, we deliver leadership-centred communications solutions for individuals, brands and organisations to thrive and succeed in the future of work.

We do so by partnering with our pool of industry experts to implement upskilling and coaching programmes for clients. Each of our programmes is customised for clients to achieve the intended objectives and goals – to improve workplace communications and cultivate a strong productive work culture, to enhance workplace occupational processes, health and safety, to build business resilience strategies earning trust and reputation from stakeholders, as well as develop talents to drive and lead digital communications transformation in organisations.

Talk to us on how we can develop customised programmes to help you and your organisation today

At the Communications Leadership Academy, we deliver leadership-centred communications solutions for individuals, brands and organisations to thrive and succeed in the future of work.

We do so by partnering with our pool of industry experts to implement upskilling and coaching programmes for clients. Each of our programmes is customised for clients to achieve the intended objectives and goals – to improve workplace communications and cultivate a strong productive work culture, to enhance workplace occupational processes, health and safety, to build business resilience strategies earning trust and reputation from stakeholders, as well as develop talents to drive and lead digital communications transformation in organisations.

Talk to us on how we can develop customised programmes to help you and your organisation today

 

We are part of a Group

CLA is a brand by Perspective Strategies, an award-winning strategic communications and issues management consultancy. Since its inception in 2006, Perspective Strategies has been working closely with leading brands, businesses and government bodies to get their voices and stories heard. The firm is a member agency of PRGN (Public Relations Global Network), one of the world’s largest network of independent agencies with local knowledge, expertise and connections in markets spanning six continents.

Our Team

Cheah KarFei

Managing Partner

KarFei is an in demand and trusted coach known for his engaging and thought-provoking style, having spent more than 10 years working with corporate clients across sectors and individuals. He is also a highly sought-after presenter, having been invited to speak at TEDx events and global conferences in more than 15 countries.

With his vast experience, KarFei founded Life Redesigned, a coaching team that aims to develop young people in the global workforce. In addition, he is also an official member of the Forbes Coaches Council, an invitation-only membership for global business coaches, as well as the Global Shapers Community by the World Economic Forum to contribute towards community development across the world.

Andy See Teong Leng

Senior Partner

As Senior Partner, Andy provides oversight and guidance on the Academy’s strategic direction. He is also the Founder and Managing Director of Perspective Strategies, an award-winning communications agency in Malaysia. Aside from steering the firm’s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement.

Andy is also currently the President of the Public Relations and Communications Association of Malaysia (PRCA Malaysia), spearheading efforts to champion the interest the industry including best practices, quality and standards as well as talent development.

On the global front, Andy is on the Executive Committee of the Public Relations Global Network (PRGN), serving as Secretary and Regional Vice-President for Asia Pacific (APAC).

Shen Feng

Partner

Passionate about all things digital, Shen Feng is an entrepreneur and digital strategist, helping brands to develop digital and branding strategies as well as to build web and mobile applications.

He founded a tech start-up “JIOness” in 2015, a mobile app that promotes the happiness of eating together. He then established Triobits Venture in 2017, a digital agency that aims to craft memorable online experiences for clients around the world, covering responsive website design, software & app development, SEO, social media, branding & identity, e-commerce and more. Recently, Shen Feng also founded “Digital X Branding”, a 3-day programme to guide SMEs in building their brand in the digital space.

Our Advisors

Kek Soo Beng

Issues and Crisis Communications Expert

Soo Beng is a much sought-after issues and crisis communications practitioner in the country. He regularly coaches CEOs and industry spokespersons focussing on media, issues and crisis management. Soo Beng co-founded Perspective Strategies in 2006, and was previously the Chief Reporter of New Straits Times Press, The Malay Mail and the Vice-President as well as Director of Public Affairs for Burson-Marstellar’s Kuala Lumpur office.

Dr. Chang Li-Yen

Workplace Health and Safety Expert

Li-Yen is currently an Associate Professor at University of Malaya’s Department of Medical Microbiology, Faculty of Medicine. She has extensive knowledge and experience working with highly virulent pathogen in high biocontainment facilities. Over the years, she has won numerous awards and recognition for her scientific work including the prestigious Merdeka Award. She was in the Nipah Virus Encephalitis Investigation Team, which won the inaugural Merdeka Award back in 2008.

Li-Yen has been involved in various national biosafety and biosecurity activities and workshops. These include the Malaysia Laboratory Biosafety and Biosecurity Policy and Guideline by the Ministry of Health, the Malaysia Biosecurity Draft Bill by the Ministry of Defense, the Malaysian Advanced Biosafety Officers’ Training by the Malaysian Biosafety and Biosecurity Association and the Emory-University of Malaya Biosafety Trainings.

In addition to this, she also served as the Vice-President of the Malaysian Biosafety and Biosecurity Association (MBBA), representing Malaysia at international biosafety and biosecurity events. At present, she is a member of the University of Malaya Institutional Biosafety and Biosecurity Committee as well as the Chairman of University of Malaya’s Faculty of Medicine Institutional Animal Care and Use Committee.