At the Communications Leadership Academy, we deliver leadership-centred communications solutions for individuals, brands and organisations to thrive and succeed in the future of work.
We do so by partnering with our pool of industry experts to implement upskilling and coaching programmes for clients. Each of our programmes is customised for clients to achieve the intended objectives and goals – to improve workplace communications and cultivate a strong productive work culture, to enhance workplace occupational processes, health and safety, to build business resilience strategies earning trust and reputation from stakeholders, as well as develop talents to drive and lead digital communications transformation in organisations.
Talk to us on how we can develop customised programmes to help you and your organisation today
We are part of a Group
CLA is a brand by Perspective Strategies, an award-winning strategic communications and issues management consultancy. Since its inception in 2006, Perspective Strategies has been working closely with leading brands, businesses and government bodies to get their voices and stories heard. The firm is a member agency of PRGN (Public Relations Global Network), one of the world’s largest network of independent agencies with local knowledge, expertise and connections in markets spanning six continents.
Our Team
Chee Seng
Managing Partner
Chee Seng has 25 years’ experience in the field of communications, which includes PR, publishing, digital, and advertising & marketing. He is also a Certified Maxwell Leadership Trainer, Speaker and Coach as well as a Certified NLP Practitioner. Drawing on insights from these diverse experiences, he brings a unique 360° perspective approach to leadership, communications and branding – both in practice and training.
Chee Seng is also an international webinar speaker and has received praise from audiences in the US, UK, Singapore, India, Japan and more. He is regularly invited to speak on writing, content strategy and branding and has spoken at events in the UK, Singapore and Myanmar. Additionally, he has guest lectured at Monash University Malaysia, Inti College, Universiti Malaya, and Binary College.
He is also the host of The Leaders Dojo podcast, where he has insightful conversations with business leaders, consultants and changemakers about effective leadership, communications and branding.
Andy See Teong Leng
Senior Partner
Andy is the Founder and Managing Director of Perspective Strategies, an award-winning communications agency in Malaysia. Aside from steering the firm’s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement.
Andy is also the past President of the Public Relations and Communications Association of Malaysia (PRCA Malaysia), spearheading efforts to champion the interest of the industry including best practices, quality and standards as well as talent development.
On the global front, Andy is the President Elect of the Public Relations Global Network (PRGN), a select network of public relations firms servicing key markets around the world.
Shen Feng
Partner
Passionate about all things digital, Shen Feng is an entrepreneur and digital strategist, helping brands to develop digital and branding strategies as well as to build web and mobile applications.
He founded a tech start-up “JIOness” in 2015, a mobile app that promotes the happiness of eating together. He then established Triobits Venture in 2017, a digital agency that aims to craft memorable online experiences for clients around the world, covering responsive website design, software & app development, SEO, social media, branding & identity, e-commerce and more. Recently, Shen Feng also founded “Digital X Branding”, a 3-day programme to guide SMEs in building their brand in the digital space.
Kek Soo Beng
Issues and Crisis Communications Expert
Soo Beng is a much sought-after issues and crisis communications practitioner in the country. He regularly coaches CEOs and industry spokespersons focussing on media, issues and crisis management. Soo Beng co-founded Perspective Strategies in 2006, and was previously the Chief Reporter of New Straits Times Press, The Malay Mail and the Vice-President as well as Director of Public Affairs for Burson-Marstellar’s Kuala Lumpur office.
Dr. Chang Li-Yen
Workplace Health and Safety Expert
Li-Yen is currently an Associate Professor at University of Malaya’s Department of Medical Microbiology, Faculty of Medicine. She has extensive knowledge and experience working with highly virulent pathogen in high biocontainment facilities. Over the years, she has won numerous awards and recognition for her scientific work including the prestigious Merdeka Award. She was in the Nipah Virus Encephalitis Investigation Team, which won the inaugural Merdeka Award back in 2008.
Li-Yen has been involved in various national biosafety and biosecurity activities and workshops. These include the Malaysia Laboratory Biosafety and Biosecurity Policy and Guideline by the Ministry of Health, the Malaysia Biosecurity Draft Bill by the Ministry of Defense, the Malaysian Advanced Biosafety Officers’ Training by the Malaysian Biosafety and Biosecurity Association and the Emory-University of Malaya Biosafety Trainings.
In addition to this, she also served as the Vice-President of the Malaysian Biosafety and Biosecurity Association (MBBA), representing Malaysia at international biosafety and biosecurity events. At present, she is a member of the University of Malaya Institutional Biosafety and Biosecurity Committee as well as the Chairman of University of Malaya’s Faculty of Medicine Institutional Animal Care and Use Committee.