The Leaders Circle 2023

Driving conversations that matter in a fast-shifting world

5 July 2023 @ 2pm-5pm
IMazium, Jalan SS 21/37, Damansara Uptown,
47400, Petaling Jaya (next to Starling Mall)
UNblock 1 & 2, Idea Zone, Level 1

About The Leaders Circle

The Leaders Circle is a high-level thought leadership forum that aims to spark important conversations about what it takes to engage effectively with internal and external stakeholders today.

Communications Leadership Academy, the training brand of Perspective Strategies Sdn Bhd, created this platform to bring together senior leaders in the HR and Communications fields to explore effective strategies for achieving impactful communication to better achieve business goals.

An Exclusive Forum For Industry Leaders

We are living in an era of increasingly diverse voices, demanding expectations and distracting content. As a result, getting heard by internal and external stakeholders is becoming very difficult.

Hence, the theme for The Leaders Circle forum this year:
Winning Hearts & Minds In Today’s World.

We are very excited about the impact that this event will have for you as a leader in your field. A panel of powerful speakers will provide valuable insights into what it takes to breakthrough in today’s landscape.

To secure your seat, RSVP by 21 June 2023




“Purpose, People, Profits & Positioning”

In a fast-changing world, how well a company defines its purpose and aligns it with stakeholders can impact its profitability and position in the market. Andy will share his insights and real-world examples on how cultivating a thriving business ecosystem starts with placing purpose at its core.

“The Impact Of Leadership Communications”

There is transformative power when leaders hold the keys to communicate effectively. Shukreen will share how good leadership communication inspires organisations and individuals, fuelling them to drive meaningful change and achieve sustainable success.

“Experience Is The New Branding”

In the ever-evolving landscape of consumer preferences, branding has moved far beyond image building exercises. With expert insights and compelling examples, Munirah shares how businesses need to prioritise creating memorable customer experiences to shape the perception and success of their brand.

“Building A Culture People Want To Be Part Of ”

Every company knows that culture is key to attracting and retaining top talent. However, building an engaging culture can be a challenge. Daryll will share insights and anecdotes into creating an organizational culture that is geared towards success and growth, ultimately leading to enhanced engagement, productivity, and overall success.

“Navigating The Shifting Comms Landscape”

Grab the chance to dialogue with our esteemed panel of industry experts in this fireside chat. Ask the burning questions to draw out deep insights into what it takes to ensure impactful communication strategies, amidst the ever-evolving and highly cluttered market ecosystem today.

The Speakers


Andy See

Founder, Perspective Strategies Sdn Bhd
President, Public Relations Global Network

Andy founded Perspective Strategies in 2006 and the boutique agency quickly built a solid reputation for quality strategic counsel, eventually becoming one of the leading PR and Strategic Communications consultancies in Malaysia, working with many blue-chip clients. He also coaches corporate spokespersons in media and stakeholder engagements and speaks regularly at industry events on PR, Leadership and Communications. 


Dato' Dr Munirah Looi

Founder, Brandt Business Services
Speaker, Facilitator & Business Mentor, Award-winning Entrepreneur

Munirah has undertaken numerous corporate & consulting assignments in Customer Experience and Organization Development & Digitalisation assignments, both locally and in Asia and the USA, over a career spanning over 30 years. Her driving vision for Brandt Business Services is to help organisations and individuals to create impact through delivering on their brand promise. 

Daryll Tan

Co-Founder & Director at OpenMinds™
Speaker & Trainer, BFM Industry Guest Speaker, Award Winning Consultant

Daryll started his first business at 21, and has started up several more since then. As an entrepreneur, he advocates creating purposeful jobs for willing workers, actively nurturing high-performing teams and enhancing innovative thinking. Daryll is a mentor for FutureLab and Young Corporate Malaysians. He has also received numerous recognitions, including Top 10 Visionary Leader 2018, Most Influential Leaders In Business on 2019, and 10 Influential Business Leaders to Watch in 2020.


Shukreen Ma

General Manager, Corporate Communications
Malaysian Airports Holdings Berhad
Strategic Communications & Culture Transformation Expert

Shukreen is an experienced leader in strategic, external and internal communications, and C-Suite profiling. She has worked in media, corporate communications, PR and change management since 2004, serving in diverse companies across the media, PR consultancy, and corporate sectors. She is a believer in purpose-driven work, and is no stranger to helping companies drive transformation through effective communications.

Lai Chee Seng

Managing Partner, Communications Leadership Academy
Writer, Communications Strategist, Speaker & Trainer

Chee Seng has over 25 years’ experience as a writer and communications strategist. He is also a Certified NLP Practitioner and Maxwell Leadership Speaker, Trainer and Coach. His insights into psychology, leadership, and personal development enables him to have a unique 360 view into successful branding, communications, and thought leadership strategies. He translates these insights into impactful training programmes that empower companies and individuals to raise their influence and visibility among audiences.



Registration, Meet & Greet


Opening Keynote by Lai Chee Seng


Session 1 : Purpose, People, Profits & Positioning
by Andy See

Session 2 : Experience Is The New Branding
by Dato’ Dr Munirah Looi

Session 3: The Impact Of Leadership Communications
by Shukreen Ma

Session 4 : Building A Culture People Want To Be Part Of
by Daryll Tan


“Navigating The Shifting Comms Landscape”
Expert Panel Discussion and Q&A session 


Closing Remarks
Networking Coffee


UNblock Room 1 & 2,
Level 1, IMazium (next to Starling Mall)
Jalan SS 21/37, Damansara Uptown,
47400, Petaling Jaya

Imazium is an offi­ce building with unconventional designs, strategically located in Damansara Uptown, Petaling Jaya. Located on the first floor, the UNBlock Training Room is set within the building’s Idea Zone, a crafted setting designed to bring out creativity in people and spark dynamic conversations. 

Scan the QR Code for the location map.